I read recently somewhere that companies need to be in command of their message – to know what to say and how to say it.

To be in command you first have to have confidence. Confidence is trust. Not arrogance. Confidence that signals to others that you believe in yourself, your product, your art, your work and that they can, too.

Be in command of your art. We all know that creative expression comes with a whole host of influences, muses, characters, choices – all vying for decisions, support, weight.

That’s where it comes down to really listening. Deeply. Openly.

Then trusting and moving forward.